Private Label

Discover the craftsmanship and benefits of luxury shoe cushions with Windsor Avenue.

Shoe cushions

In a world that is increasingly environmentally-conscious and where consumers have an infinite amount of footwear choices, stand out with branded shoe cushions.

Sustainability is now a core value for both companies and consumers. Unfortunately, footwear packaging is still high on waste when factoring such elements as the shoe box, tissue paper, plastic baggies, and cardboard/paper inserts. Even if the packaging is made out of recycled materials, the stuffing remains uninspiring. This is where Windsor Avenue comes in.

For brands that design and produce footwear, our fully-customizable shoe cushions are luxurious yet cost-effective and more eco-friendly alternatives to the typical cardboard and tissue paper inserts. They also nicely complement the duster bags that have already been adopted in footwear packaging, giving customers a beautiful and thoughtful 360° presentation that will keep their new shoes in top form for years to come.

By including custom branded shoe cushions as part of the shoe packaging, not only is the environmental impact a positive one, but the attention to detail creates a complete end-to-end brand experience for customers.

In addition to the packaging and customer experience benefits, branded shoe cushions with custom packaging also make for a unique and great value-added product to sell. It’s an easy extra at checkout!

We also work with retailers, hotels, country clubs and other clients on their product offerings and special gifting needs.

Long Shoe Cushions

Long Shoe Cushions

Sneakers, loafers, mules and other footwear styles featuring a longer frontal design also need protection and our patented long shoe cushions are perfect and fully customizable
as well.
Boot shapers

Boot Shapers

With our design philosophy of creating private label products that are not only functional, but also fashionable, we have taken the usually mundane boot shapers or paper stuffing and put our own twist. Elevate any boot packaging with an on-brand alternative. These ultra lightweight boot shapers are customizable including height, fabric material and other bespoke design details.
BRIDAL

Bridal

For those extra special bridal shoes, give your clients a sentimental thank you by including bridal shoe cushions along with the footwear presentation. We work with satin, lace, pearl detailing, rhinestones, custom fabric prints and other design elements that add a wedding-day touch to your shoe cushions.
Long Shoe Cushions

Long Shoe Cushions

Sneakers, loafers, mules and other footwear styles featuring a longer frontal design also need protection and our patented long shoe cushions are perfect and fully customizable
as well.
Boot shapers

Boot Shapers

With our design philosophy of creating private label products that are not only functional, but also fashionable, we have taken the usually mundane boot shapers or paper stuffing and put our own twist. Elevate any boot packaging with an on-brand alternative. These ultra lightweight boot shapers are customizable including height, fabric material and other bespoke design details.
BRIDAL

Bridal

For those extra special bridal shoes, give your clients a sentimental thank you by including bridal shoe cushions along with the footwear presentation. We work with satin, lace, pearl detailing, rhinestones, custom fabric prints and other design elements that add a wedding-day touch to your shoe cushions.

The Key Benefits of Branded
Shoe Cushions

Packaging & Sustainability

Upgrade from unattractive and wasteful paper stuffing to our premium shoe cushions. They not only protect shoes, but they instantly elevate the packaging with a polished, luxurious attention to detail that enhances the unboxing experience and sets your brand apart. Although a bespoke product, you’ll find the cost of custom branded shoe cushions cost effective and well worth the switch.

Branding & Marketing

Differentiate your brand with a thoughtful shoe care product. By doing so, stand out and help create customer loyalty in an increasingly competitive retail market. Not only are custom shoe cushions a great addition to any footwear packaging, they can drive sales as part of a gift-with-purchase campaign or as a lovely added-value shoe care product to sell.

Customer Experience

Enhance the shopping experience with an attention to detail by offering your discerning clientele a product that is chic and functional for daily closet storage and travel, protecting shoes in any situation for years to come. In turn, you’re giving clients an eco-friendly approach to shoe care.

Quality Begins on the Inside
Every single shoe cushion is handmade with care. It has taken us significant time to perfect the shape, weight and the overall fabrication of our patented shoe cushions.
For more information on Windsor Avenue and private label, please
click here to request our brandbook.